British television really is baffling sometimes

Today I managed to get sucked into watching this:

Hole in the Wall: Dancing star Anton Du Beke and cricket legend Darren Gough captain two teams of celebrities as they try to force themselves through crazy shaped holes in giant moving walls. Clad head to toe in tight silver lycra, there is everything to play for as failure results in a head first plunge into a swimming pool. The wall shapes get harder and travel faster as the celebrities get wetter.

It was so bizarre you couldn't stop watching. I kept wondering what a person must be like to come up with an idea like this.